IIM Rohtak on November 17 said that it has conducted a survey in collaboration with the Ministry of Information and Broadcasting,
It found that Mann Ki Baat, the monthly programme of Prime Minister Narendra Modi, has reached 100 crore listeners across the country.
Nearly 96% Of Population Is Aware Of Mann Ki Baat
“Nearly ninety six percent of the population is aware of PM Modi’s monthly radio programme Mann Ki Baat. The programme has reached 100 crore people who are aware and have listened to the programme at least once,” these statistics were revealed in a study commissioned by Prasar Bharati and conducted by IIM Rohtak.
The study found that that 23 crore people tune in to the programme regularly while another 41 crore constitute an occasional audience that has the scope of being converted into a regular audience.
At least 58 per cent of listeners have responded saying their living conditions have improved while 59 per cent have reported increased trust in government.