Young Indians (aged between 18 and 34) now spend the most (77 per cent) on mobile phones and apparel. Over 65 per cent of them use personal funds for such purchases, reveals a report.
Young Indians Spend The Most On Phones
According to data shared by Moj, 26 per cent seek financial help from friends and family, and 7 per cent rely on loans for such purchases.
Over 77 per cent of young Indians spend most of their time watching short videos, followed by 16 per cent on news and entertainment channels and 7 per cent on television and OTT.
“Young India today is fearless and confident, and the short video format offers them an open canvas to demonstrate their creativity to the whole world. Short videos are also increasingly becoming the go-to entertainment format,” informs Udit Sharma, Chief Revenue Officer, ShareChat and Moj.
“Young India uploads 3 million videos on Moj each day and spends 34 minutes on average per day on the platform,” reveals the company.
