Mark Zuckerberg Reveals Time Spent On Instagram Increased By 24%; Read To Know Why

Meta co-founder and Chief Executive Officer Mark Zuckerberg reveals that the time spent on Instagram increased by 24 per cent since Meta launched short-form video reels, a major challenger to ByteDance’s TikTok.

Reels Continue To Become More Social

During the earnings call, the Meta co-founder said that reels continue to become more social since people are resharing them more than two billion times per day.

It is mentioned Mark Zuckerberg hailed the company’s investments in Artificial Intelligence (AI) which helped in pushing reels videos to the users.

In this regard, Zuckerberg said that the investment in reel recommendations and ranking systems yielded a lot of results being witnessed across the discovery engine.

Meanwhile, Meta chief financial officer Susan Li said although the company is not quantifying expected engagement growth but is pleased with the incremental engagement. The results showed people value short-term video on this popular online platform.